DEMO: Xmarks reveals bookmarking trends among web browsers

Posted by skk Tuesday, March 3, 2009


Foxmarks has built a big following as an add-on application for the Firefox browser. It synchronizes bookmarks between a user’s different computers and has been downloaded more than 14 million times.
Now the San Francisco company, which has changed its name to Xmarks, is sharing what it has learned from all of those 600 million stored [...]

Foxmarks has built a big following as an add-on application for the Firefox browser. It synchronizes bookmarks between a user’s different computers and has been downloaded more than 14 million times.


Now the San Francisco company, which has changed its name to Xmarks, is sharing what it has learned from all of those 600 million stored bookmark records. The company is launching a service for consumers today which enhances the consumer’s search results with bookmarking information.


That is, when you do a browser search, Xmarks will tell you which of the search results have been bookmarked by the most people. It highlights just the top three results, but that’s usually enough to tell you which results are going to be the most interesting to you. Moreover, you can look up information about any web site by clicking on a “get site info” button.


Xmarks sends you to a summary page that tells you what the web site is about, how many people have bookmarked it, what sorts of reviews are written about it, and what are some similar web sites. The latter takes advantage of the stored bookmarks to leverage the research of people who have looked at the same thing before you. The company says this allows it to produce more relevant search results.


Xmarks also has another service that is included in any download of the Xmarks plug-in. You can synchronize passwords across machines. The company was started in 2006 and has funding from serial entrepreneur Mitch Kapor and Redpoint Ventures. Xmarks has 16 employees.








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