How excited is the Internet about Watchmen, the movie based on the classic graphic novel that opens today? Really, really excited, at least if Twitter is an accurate gauge — the number of messages on the micro-blogging site about Watchmen has shot past the numbers Slumdog Millionaire saw when it won the Best Picture Oscar, [...]
You can get a general sense of that popularity by looking at the Twitter trends list featured on the site’s main page, where “#Watchmen” is one of the most popular terms. Trendrr, a social media tracking service from digital marketing agency Wiredset, provided some specific numbers. It shows interest peaking (so far) at more than 17,500 Watchmen-related Twitter posts per day.
With its popularity among the geek set, it’s understandable that Watchmen would be a hit among Twitter users. That’s also why Watchmen promotional campaigns using social media sites like YouTube seem relatively successful. But Internet popularity doesn’t necessarily equate to popularity in traditional media — take Dollhouse, the new TV show from Internet darling Joss Whedon. Whedon’s online TV special Dr. Horrible was a huge hit, but Dollhouse recently premiered to lukewarm ratings.
The graphic novel by Alan Moore and Dave Gibbons has been a mainstay on best-seller lists and saw a big boost after the movie’s trailer premiered with monstrously successful film The Dark Knight. This weekend, we’ll see if the masterful-but-deeply-weird story of sad sack superheroes in an alternate history America will make sense to a mainstream movie-going audience. Movie critics seem deeply divided.
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